You did not select being a fruit farmer because of the constant repetition in the work. Farming is, at times, too unpredictable but it certainly stretches your personal skills to the max. Let’s take a moment and try to for see what might be lying in wait for us in the next year.
To begin, it will be the first year under the new farm worker bill. Every farm will be attempting to maximize the work schedules and fall close to or slightly above the new overtime limits of 60 hours. I am not too nervous over this as I see it having some side benefits as it forces employers to place higher emphasis on the work tasks assigned. We will each learn to meet this challenge. Honestly I see this as a challenge but need not be one that will drastically put farms in grave risks.
The next needed fresh look or perhaps opportunity will for each farm to stop and reassess the variety
break down in their portfolios. As an industry we have always seen new varieties enter and in time push aside older ones. The only difference today it that this evolution seems to now come at a faster pace. The consumer will have the final verdict as to what they will place in their cart. Our farms will forever, moving forward, be driven by this shopping cart choice. Take the time to ask, observe and then act to make certain you are investing those new 60 hour work weeks in the correct spot.
Thirdly we need to understand that the marketing order will be up for certification in 2 years. This offers a great opportunity to review past directions and take a fresh look at how this order can be structured to best serve the present needs of your farm. I strongly encourage you to maintain the order. That being said I just as strongly need you to ask yourself how you want the order to be administered to best help you bring improved financial returns to your farm. If you see the order as an expense than I think you have failed to give the order the direction it deserves to be an asset. Orders only work when they have the support and creative inputs to be successful.
I think fruit production in the future will be different. That is good. We began by agreeing we are not the type of worker who can survive 52 weeks a year doing the same task. We are lucky living here in the north. Once a year it forces us to take a step back due to weather to review what we are doing. Spring will be knocking on your door too soon. Take Mother Nature’s cue and review before you plunge into perhaps outdated tasks. The future is yours to design.
I just spent two full days taking two groups around Albany. The first day they were from the Berry Industry. On the second day, they were primarily apple growers, but they had other tree fruit interests. Each group had budget items to discuss. At every one of my 30 visits we closed with a Q and A about the possibility of new legislative action on the Farm Omnibus issues. Of all the possible issues, the possibility of overtime at any level but most of all 40 hours looms high.
I am not here to cast any negatives on any sector of our industry. The reality is this as I see it. Dairy is locked in a struggle to cover overhead while they continue to out produce demand. They have no legal right to hire foreign workers like the H2A. Overnight, fruit is seeing that its traditional top four varieties are now listed in the back of their consumer’s demand. The rapid decline of demand for Macs, Cortland, Empire and Red Delicious are leaving producers with over 50% of their acreage in a less desirable demand position. Dairy and fruit are the top two categories in New York. I need not list the issues that are present in the remaining crops. Are they important? Cornell studies say apples account for 1.2 billion dollars annually. Regardless of misconceptions by too many New Yorkers, agriculture is a major economic driver we cannot afford to lose.
One quick takeaway that I think is important to mention here. In both Albany and DC we see a huge
changing of senior leadership. Albany and DC are having to adjust to a large percentage of new legislators. They are loud and they intend to quickly make their mark. Educating these new legislators is a very new challenge. They arrive, in most instances, with strong convictions. Often times their sources of information are based on perceptions from social media verses facts. So we must defuse these already strong perceptions before we can to move ahead in any discussions.
Here are two examples of what we are facing. In the Senate Veteran Committee there are only two members with any military experience. In the Assembly Agriculture Committee similarly there are only two members with any real agriculture experience. We are seeing committees making policy for us all that have no real world understanding of their respective topics. I have echoed this to you all before. If you decide to not speak, many will fill your absence that have no understanding of your world.
Regardless of what you might think you have heard or hoped for this issue will appear shortly after they complete the arduous budget debates in early April. Perception becomes reality. If you have ever been to either the legislative chambers in Albany or DC you must first pass inspection for security reasons. Trust me when I tell you the ‘weapons of misconceptions’ that are sneaking threw are very dangerous. We must make every effort to continue to be in discussions prior to these legislative floor hearings. I believe, for the most, part people wish the best for each other. Too often however we all may rush to judgment before we truly comprehend the entire topic. We have time between now and the end of this legislative session. I urge you to get involved. It is nearly impossible to get rid of bad legislation. It is often time best served to head it off before it becomes reality.