News & Events

We Need to Step Back and Find New Uses for the Apple

We Need to Step Back and Find New Uses for the Apple

Earlier this year I challenged each of you to come up with a new use for the apple. My example was what positives flowed from the introduction of taking raw peanuts and creating peanut butter? This then merged with jelly to yield an American classic peanut butter and jelly sandwiches. We still are looking for that new mix for our consumers. If we step back even more and begin to unpeel the onion so to speak, I think we are ... more
How Do You Measure the True Cost of Your Labor?

How Do You Measure the True Cost of Your Labor?

If you had an employee who dropped 66% of your apples you would no doubt have serious concerns as to his value. In baseball a player who fails to get a hit just 66% of the time would be destined for Cooperstown. Employee grading then has a very task-oriented factor to it. There is little doubt that the cost of our labor will creep up on an annual basis. If the productivity of that same employee remains constant than we ... more
Words Do Matter

Words Do Matter

We are each victims of our limited environment. We find comfort in living each day only reading the headlines. Our lives are so full that this quick assessment of the day’s topics is really all we have time to connect with. We each hear a specific word and our brain quickly assigns it to a definition. As an industry, we need to help program our neighbors and customers to 2021. When the average person hears the term “farm worker” or ... more
Is There a Light at the End of This Debate?

Is There a Light at the End of This Debate?

Outside of my window winter is in full force. Nothing even remotely resembles spring. The Wage Board has rendered us a temporary reprieve as far as any new threshold for overtime. In 2021 we can continue to hone our labor management skills at the 60-hour level. In the short term this offers us some time to shift our operations to meet this challenge. As farmers, unlike other industries, we are better prepared to look at issues in longer time slots ... more